![]() ![]() ![]() And in between, during the 1980s, it had become a circle (see the blue training top). Look at the “O” - it’s wider than its height in the top version but much narrower than its height in the central version seen on the Peugeot Michelin jerseys in the Tour de France during the late 1960s. Hopefully you don’t need to be a specialist typographer to see the variations in these fonts. That had sorted the dates and sponsors - next it was the changes to the main logo. And their design was far from modest or understated. This was the last in the line - as Z-Peugeot was the new pro team’s name for 1987. For 1986 Michelin remained the tyre supplier but vanished from the jersey and a small “Velo Talbot” logo appeared at the top (to the rider’s right). By then the jerseys were being produced by SMS Santini. The same design was still used until the 1985 season by riders such as Sean Yates, Robert Millar, Gilbert Duclos-Lasalle and Allan Peiper. This stayed the design until 1981 when the “Cycles” line was removed and in 1982 Shell replaced Esso. Then BP was replaced by Esso on the sleeves in 1976. This design remained almost unchanged until 1975 when the word Cycles was added above Peugeot. Then in 1965 Michelin came in and appeared on the jersey under the Peugeot logo. They also switched from Dunlop to Englebert as the pro team’s co-sponsor (This dates the above photo at 1963-4). It was not until the 1963 season that they switched to the familiar checkboard design and the new logo. Up to 1962 the Peugeot jerseys were blue and yellow with a very “old fashioned” typeface. So first it was off to the reference archive of all things pro cycling - Memoire du Cyclisme Plus the secondary sponsors also changed - as well as the materials used for the jerseys. Then over the years the Peugeot logo had most likely been changed to fit the latest fashion or product launch - and some designers do like “updating” their designs regularly. ![]() But real life is not so clear-cut or straight-forward as I was soon to be reminded.įirstly the design was used over many seasons and more than likely was made from scratch by the clothing company each time. I thought I knew what the typeface was like, having seen 100s of photos of Simpson, Merckx and the rest - all riding in the famous colours. So started another one of my amateur researching sessions looking for the real typeface needed to make a more convincing replica. Surely before it was more distinctive, more “French”. It was too conventional - too modern - like one of the computer fonts that come as standard with a word processor. Then I realised it was the Peugeot name - or more precisely the typeface used for the name. Simple.īut why then did the jersey on display look wrong? Where did the replica fail to meet my expectations? Well the checkboard bands were too high compared to the ones I remembered but there was something else. White body, black cuffs, 3 bands of b&w checkerboard pattern around the middle plus the sponsors name again in black. Despite this, they continue to be remembered as one of the best cycling teams in history.On the face of the design used by the Peugeot sponsored racing teams is minimalist to say the least. Regrettably, the squad was disbanded in 1986 as a result of financial issues. They also made it possible for riders to receive food and water while competing by introducing the use of support cars during races. They were among the first teams to use lightweight components like titanium and aluminum in their bikes in the 1950s, substantially enhancing performance. The Peugeot cycling squad was renowned for its creative use of bicycle technology. Bernard Thévenet, Tom Simpson, and Roger Pingeon are some other well-known Peugeot cyclists. Merckx, who is regarded as the greatest cyclist of all time, competed for the team and won five Tour de France titles in addition to numerous other important competitions. Maybe the most well-known rider to don the Peugeot jersey was Eddy Merckx. Their riders, which included some of the greatest cyclists of all time, had exceptional talent, which was a major factor in their success. Peugeot, a French bicycle manufacturer, formed the team, which swiftly rose to prominence in the sport by winning important competitions like the Tour de France, Paris-Roubaix, and Milan-San Remo. Their blue and white jerseys were immediately recognizable by fans all around the world, and they were one of the oldest and most successful teams in cycling history. From 1901 through 1986, the Peugeot cycling team competed as a top-tier professional cycling team from France.
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